Secretary Naig Highlights Results of 2023 Iowa Commercial Horticulture Food Crops Survey, Touts $66.5 Million in Economic Output
First statewide survey since 2015 reveals growth in specialty crops, strong direct-to-consumer sales, and opportunities for future expansion through Choose Iowa program
DES MOINES, Iowa (Oct. 8, 2025) – Iowa Secretary of Agriculture Mike Naig today announced the results of the 2023 Iowa Commercial Horticulture Food Crops Survey, the first comprehensive look at Iowa’s horticulture food crops industry since 2015. The report highlights a sector of Iowa agriculture that is diverse, growing, and making a significant contribution to Iowa’s economy and agricultural identity. Secretary Naig made the announcement in conjunction with the annual “Great Apple Crunch,” a fun statewide celebration of locally grown apples, one of Iowa’s top commercial horticulture food crops.
“Iowa’s horticulture food crops sector is an important part of our agricultural economy and a defining feature of the diversity and vibrancy of Iowa agriculture. This survey confirms the economic strength of specialty crop producers, who generated tens of millions of dollars in sales and supported hundreds of jobs across the state,” said Secretary Naig. “With the continued expansion of the Choose Iowa program, I believe this sector is well-positioned for even greater growth in the years ahead. Horticulture food crops bring opportunities not just for established farms but also for beginning farmers who are shaping the future of our industry. From honey to apples to vegetables, these specialty crops help connect consumers to local Iowa farmers.”
The survey results provide critical insights that will help guide future policies, market development, and investment opportunities for Iowa’s horticulture industry. The findings will help inform the state’s ongoing efforts to strengthen direct-to-consumer sales, expand retail and grocery partnerships, and connect more producers with the growing Choose Iowa program. By having accurate and up-to-date data, policymakers, researchers and industry leaders can better support specialty crop farmers and help them overcome challenges, seize new opportunities, and sustain growth.
