Iowa Department of Agriculture Revamps the Choose Iowa Brand at the
2019 Iowa State Fair
Initiative celebrates Iowa’s farmers, agricultural products and innovation
DES MOINES, Iowa (Aug. 7, 2019) – Iowa Secretary of Agriculture Mike Naig announced today the Department of Agriculture and Land Stewardship will re-launch the Choose Iowa initiative at the 2019 Iowa State Fair. The Choose Iowa program creates support for farmers, drives demand for the products they produce, and generates excitement about agricultural innovation happening around the state.
“Iowa farmers work hard to produce healthy, affordable food using sustainable practices. Thanks to their efforts, Iowa produces more corn, pork, eggs and renewable fuels than any other state,” said Secretary Naig. “Whether you live in the city or the country, you can support our farmers by choosing Iowa-grown meat, eggs, dairy and produce at grocery stores, farmers markets and restaurants around the state.”
The Choose Iowa brand first launched in 2007 as a labeling program for locally-grown products. Now the program has evolved into a platform to share stories about Iowa agriculture, including farm families, innovations, agribusinesses and the products they produce.
Agriculture is an important part of our state’s history and agricultural innovations will lead our state into the future. Iowa has created an environment for ag entrepreneurs and start-up companies to be successful. All Iowans can be proud of the established industry leaders, promising new start-ups and technology-savvy farmers that call Iowa home. These agricultural leaders create new opportunities for Iowa’s communities, economy and workforce.
Iowa State Fair attendees can visit the Choose Iowa booth in the Ag Building to learn more about Iowa’s agricultural products and some of the decisions producers make every day on the farm. Additional information is available at ChooseIowa.com.
About Choose Iowa
Led by Iowa Secretary of Agriculture Mike Naig, the Choose Iowa program creates support for farmers, drives demand for the products they produce, and generates excitement about agricultural innovations happening around the state. Agriculture is a part of our state’s history and Iowans are developing new technologies that will guide us into the future.
Iowa leads the nation in corn, pork, egg and renewable fuel production. You can support local producers and growers by choosing Iowa meat, dairy and produce at farmers markets, grocery stores and restaurants around the state. Learn more at ChooseIowa.com.
About the Iowa Department of Agriculture and Land Stewardship
Led by Secretary Mike Naig, the Department of Agriculture and Land Stewardship serves the rural and urban residents that call Iowa home. Through its 12 diverse bureaus, the Department ensures animal health, food safety and consumer protection. It also promotes conservation efforts to preserve our land for the next generation. Learn more at iowaagriculture.gov.
The Choose Iowa media kit is available here: https://www.chooseiowa.com/media-kit.